As families celebrate the summer by lighting their grills, campfires, fire pits, and outdoor fireplaces for cookouts and other summer activities, BIC® is making it easier and more fun to teach children about the importance of fire safety. BIC, renowned as a longtime leader of fire safety and prevention education through its award-winning play safe! be safe! fire safety education program, today launched a new, highly interactive, website ( www.playsafebesafe.com ).
The launch of this new resource comes at a critical time of year, as fires started by children peak in the summer months. According to the National Fire Protection Association (NFPA), 76 % of fires caused by children playing with fire occur outdoors, and nearly one in four (23%) of those occur in July alone. This is primarily due to the Fourth of July holiday. Nearly 40% of these outdoor fires occur during the summer months of June, July and August.
“Young children are fascinated by fire – the colors, the movement, the warmth and the association with holidays and family celebrations,” said Dr. Robert Cole, President of Fireproof Children and facilitator of BIC’s play safe! be safe! program. “Yet, their developing minds are typically unable to grasp the hazards and consequences of fire – and this combination results in thousands of fire incidents every year. But the good news is that education works, and teaching fire safety to young children can help foster awareness at an early age.”
The new website was created in conjunction with Fireproof Children, an organization that has been working to reduce children’s fire play and fire setting for more than 25 years. The site provides an interactive experience for users and offers helpful resources and information for parents, as well as an activities and games section for children called “Hero’s World,” named for the program’s iconic and beloved Dalmatian mascot, Hero.
Since the inception of the program in 1994, BIC, in cooperation with Fireproof Children, has distributed more than 114,000 play safe! be safe!® kits and presented 184 workshops in all U.S. states, Puerto Rico and every Canadian provinces.